Proven success - Years of experience

Affinion Group is a leader in affinity marketing, offering a variety of proven products and services to more than 5,200 banks, credit unions and corporations around the world. After 35 years in business, Affinion Group understands the components of a winning strategy that creates both immediate revenue and secures future growth. 
 

It’s a smart, easy decision

Make smart, economic use of your marketing dollars with the promise of a return on your marketing investment. Our turnkey solutions and specialty programs for Home Equity, Banking, and Small Business audiences also help drive deposits and profitable customer acquisition.

We do the work, you reap the benefits

Once you provide Affinion with some basic information about your institution, the rest is as simple as turning a key.
 

Our strategy is customized for you

When you partner with NetGain, your business gains comprehensive, competitive analyses and product selection advisements, starting with an evaluation of your financial institution’s top competitors. NetGain then targets each audience segment and aligns it with the appropriate product.
 

Our extensive research yields rich data

Using list procurement, mail file processing of product-specific response models, and data processing, your company-specific mail file is performed. NetGain finds the prospects, organizes them, determines what they need and want, then ranks them based on propensity to respond. You know exactly who to target, and with which product.
 

High-impact creative development

Customized creative is generated for each of your products, then tailored to the applicable audience segment for your financial institution’s brand.

Superior production quality

Affinion Group manages all aspects of the production process, including creative development and design, printing, and mailing.
 

Custom response analysis & improvement

Once the campaign has been produced and mailed, preliminary results and forecasts are provided, then a final analysis is tallied to measure the campaign’s success, providing data for the next campaign.